If clicked, pop-up ads open dubious websites - for example, deceptive web pages that trick people into downloading unwanted applications. However they are displayed, pop-ups are annoying and cannot be trusted. Their presence is due to installed adware or visited websites that use rogue advertising networks. Typically, they appear in the foreground of a visited website and thus often conceal underlying content. POP-UP ads (or simply 'pop-ups) are advertisements that usually appear in smaller windows.
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